I have made the decision to broaden my target market to the category of indie style clothing. These indie clothing's are worn by many people as separate parts but when you see a full outfit of indie clothing you know its an indie kid.
Indie kids are a little ahead of the game and a little darker than the rest. A lot of black and earthy tones are used with some color bursts which can be seen in there tattoos aswell as clothing.
They like many males will not wear the full 3 layers. often a hoodie or crew is enough as an outer layer and if a coat is needed the sweater will go. they wear a good mix of structured clothes with sharpe lines but also tall and oversized tee's in contrast to top buttoned shirts or wide open.
Indie kids are what every1 aspires to be but in there own way. comfortable enough to wear what they want and know they look good in it.
That is why my main target market are indie kids but in retail i feel most males will find items they can apply to there own style.
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