This is my chosen target markets current style and mood.
The mood is depicted through the photography style and the areas they inhabit.
Its a more formal/classy version of a skate/ street fashion.
Taking out the colourful graphic prints and applying the draped and baggy forms to more classic and alternative styles such as ponchos, large over coats, wool jumpers. Also applying these forms features to skater/street forms. E.g. Hoodie.
These Peoples way of life is about doing what they want and paving way for new trends even if just aspects of what they do is taken as being cool by the masses.
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